People Dependency on Foreign Media in Khyber Pakhtunkhwa Tribal Districts (KPTD)

Abstract

This study was conducted to examine what kind of media people living in the Khyber Pakhtunkhwa Tribal Districts (KPTD), Pakistan uses for information gratification and what are the main reasons. The study also explored what genres of media programs people like for information gratification. To achieve the objectives of the study, the researchers used survey technique for data collection. A questionnaire was developed a pilot study was conducted to validate the questionnaire. Once the questionnaire was validated, the researcher recruited 300 respondents from District Khyber of KPTD for the study. Since access to District Khyber is limited due to the ongoing military operation in the area, a convenient sampling technique was used for the recruitment. The findings of the study showed that majority of the people in KPTD listened to foreign radio stations like, Mashaal, VOA, BBC and DW for information seeking.