Social Media Dependence: An analysis of youth’s motives for using Social Media Networks in Karachi
Keywords:Social Media, Social Network, Addiction, Dependence, Gratification, Youth
Since social media is being used as a channel of communication in virtually all parts of the world,it is seen as a growing trend in Karachi too. People including the youth make use of social media networks. Social media networks provide a lot of opportunities to their users. It can provide news, information, social interaction, entertainment, and much more on a 24/7 basis around the year. Our youth can be seen glued to the screen of their laptops and smartphones and can be seen using social media networks without taking breaks. Excessive use of anything is dangerous. The purpose of the study was to find out about social media dependence in our youth living in Karachi city and their motives for using social media networks. The core problems to seek answers through this study were: What purpose does the youth in Karachi use social media for? Which social media networks are mostly used by youth? Whether the usage of social media affects the amount of time the youth gives to their studies? Is the youth addicted to social media? The quantitative survey methodology was adopted for this study and the population for the study was social media networks using youth living in Karachi. The sample size of the study was 100 and the data was collected online via google survey forms using the non-probability convenience sampling method. The instrument for data collection was a structured questionnaire. To evaluate social media dependence among youth, questions were designed to get proper responses and the collected data was tabulated and analyzed. The major findings of the study were that the youth were addicted to social media and were using more than one social media network at a time. On average, youth from both genders were using five different social media networks to meet their needs and gratification.