جدید ذرائع ابلاغ اور اسلامی نظریہ ابلاغیات
Keywords:Communications, Mass Media, Secularism, Media Monopoly, Islamic System
The eighteenth century industrial revolution in the West brought many changes in all walks of human life. Socio-cultural, political, economic and religious transformation occurred both in the minds and matters around the globe. Among the newly invented technologies, media machines in various forms also developed at very rapid speed which shrunk the scattered world “into a village”1. Monopolistic communication networks and media houses became big industrial ventures, and their businesses motives affected the value-systems with secular orientation. The Muslim world from this period has made neither any intellectual nor scientific or technological contribution to the field of modern communication revolution. Resultantly, it has been assumed that Islam provides no guideline or functions related to communication and means of communication (S.S. Ali, 2014 in Communication Theories and Practices, p.1). This study aimed at to explore and identify the clear and purposive basic teachings for all communication acts laid down in the Quran and Sunnah. It also discerns upon role of secular views and ideology that control the existing media and communication systems and their impact of communication values monopolized the media around the world.