Transformational Journey of Ulfat in Drama Serial ‘Dil Mom Ka Diya’: A Critical Discourse Analysis Using Fairclough’s Model
Keywords:Melodrama,, Prime Time, Ideology, Transformation, Three Dimensions
Media in the modern age serves numerous purposes, and framing ideology is one of them. Specifically, prime-time television content is shaped with intent to infuse beliefs and values among masses due to its high viewership rate (Williams, 2015). The current study employs Critical Discourse Analysis (CDA), particularly Norman Fairclough’s Model to investigate the transformational journey of a female leading character ‘Ulfat’, appeared in a prime time melodrama “Dil Mom Ka Diya” in 2018. The study bridges the research gap by implementing Fairclough’s model in terms of its three levels that aid the study to explore the character and view its individualistic presence through inferential and critical lenses. The study projects Ulfat’s social and psychological reconstruction in the drama by closely looking at the behavioral and linguistic variations. Moreover, the study unveils the hidden social beliefs and values portrayed through her character. The three dimensional analysis reports that living an unblemished life against social values is not always practicable. The study reveals that ungracious attitudes and materialism in life leads to the unpaid repents and creates gaps which can never be healed.