Media Diet: A survey-based analysis of young political workers fostering political awareness through different sources

Abstract

This research paper investigates the media diet patterns of young political workers in Karachi. The survey has been conducted to understand the role of various media platforms in shaping the political opinions, attitudes, and behaviors of political workers. With the rapid growth of digital media and its increasing influence on political processes, it is crucial to examine how young political workers engage with different media sources and how this impacts their political engagement. The research methodology employs a quantitative survey administered to a precise sample, aiming to provide a broader understanding of media consumption patterns and preferences among the target population.Preliminary findings reveal that social media platforms, particularly, Facebook and Twitter, play a significant role in the media consumption landscape of young political workers in Karachi. Traditional media sources such as television and newspapers continue to hold relevance, albeit to a lesser extent. The findings suggest that these individuals tend to gravitate towards media sources that align with their existing political beliefs, potentially reinforcing preconceived notions and limiting exposure to diverse viewpoints. Understanding the media consumption patterns of young political workers in Karachi is crucial for political parties, media organizations, and policymakers. It provides insights into effective strategies for political communication and engagement with the demography of the city. By recognizing the preferences and influences shaping their media consumption, political parties can tailor their messaging to effectively reach and engage young political workers. Furthermore, media organizations can adapt their content and platforms to ensure that diverse perspectives are represented, and media literacy is promoted.