Unveiling the Silent Epidemic: Exploring Infant Mortality in Pakistan through the Lens of Education and Media Psychology
Keywords:: Infant Mortality rate, Newspapers coverage, Media Psychology, Content analysis, Education
Pakistan is a developing country where the health care system struggles to provide better care. In Pakistan, the percentage of GDP spent on the Health sector is one of the reasons, among other factors, that has halted the decrease in the infant mortality rate (IMR). In the country, thousands of Infants die due to a lack of decent healthcare facilities. This study examined how the news media in Pakistan framed the issue of increasing the Infant Mortality rate. The methodology used in this article to investigate the data is content analysis and discourse analysis of three Pakistani newspapers, Daily Dawn, Daily The News, and Daily Express Tribune, from January 1st, 2022, until December 31st, 2022. The researchers coded Editorials in Genetics, Behavioral, social, Health Care, and Multilevel Causes to better understand how newspapers framed the issue for both cause and issue. The most influential newspapers of Pakistan remain unsuccessful in surging pressure on Government officials for policy reforms and better healthcare facilities to curb the issue of Infant Mortality in the country.