Climate Change Issues: A Cross Cultural Study of USA, UK and Pakistani Print Media
Keywords:Balanced reporting, Carbon emission, Climate change, Consequences, Green Globe, Public awareness
The devastating floods, deforestation, glacier melting, high temperature in the world are the manifestation of Climate change. Media used to share appropriate information and spreading awareness about the issue. The researchers applied content analysis method to explain the frames applied by different newspapers; while covering the climate challenges. The researchers conduct a cross-national comparison of climate change based issues on leading dailies editorials, from the USA The New York Times, Washington post, USA Today, Wall Street Journal and The Guardian, The Times, Observer, Daily Telegraph, The Sun, from the United Kingdom, Dawn, Daily Times, The Nation and Express tribune from Pakistan. The study focuses on scientific background, Consequences, Economic costs and Benefits, Balanced or fair Reporting and Public awareness frames. In the selected period of research both of UK and USA seems to put more spot light to the benefits of Green Globe, but parallel efforts puts in highlighting the costs issue of carbon emission than Pakistan. Study explores that expensive mistakes frame was not found in Pakistan’s newspapers editorials nor was the public awareness frame discussed in the respective country. Almost similar results had found in United States where consequences frame appeared only 1%, and expensive mistake frame was also describe with same frequency of 1%, the frame typology of Public awareness was also found 1% in the United States newspapers editorials. Both UK and USA print media showed the concern about cutting carbon emission.