Job Satisfaction among Media Practitioners: A Research Investigation into Professionals in the Delhi-based Media Industry

Abstract

Job satisfaction is a critical factor influencing employee performance, productivity, and overall organizational success. In the context of the media industry in India, which encompasses various sectors such as print, broadcast, digital media, and entertainment. Primarily, this research paper aims to explore the determinants of job satisfaction among Indian media industry professionals, analyze the challenges faced by them, and propose strategies for improving job satisfaction levels among them. A survey method has been employed to collect the data and provide a comprehensive analysis of the present study. The findings of the study shed light on the unique challenges faced by media industry employees in India and offer recommendations for organizations to enhance job satisfaction and overall employee well-being.