COMMUNITY BROADCASTING IN KHYBER PAKHTUNKHWA A THEMATIC ANALYSIS OF THE CAMPUS RADIO STATION
Keywords:Community Broadcasting, Campus Radio Station, Thematic, Community Development
This research study is designed to analyze the contents of the Campus Radio Station, University of Peshawar while using the thematic approach, in order to know that how does this broadcaster serve its community and follow the code of conduct, designed for community broadcasting in Pakistan. The researcher has used the qualitative method while going through the audio programmes, aired by the radio during six months, to find answers to the research question. To know the audience perspective, the researcher has interviewed twenty listeners, who regularly listen to the radio, and had also in-depth interviews with media experts to ascertain reasons behind the gap between what is being aired, and expected by the respective community. The respondents who represented the community have been selected by purposive sampling technique. Thematic analysis as a method was used to analyze the data of the radio station. The data has been examined through the lens of the agenda-setting and uses and gratification theories. The findings show that the Campus Radio Station at the University of Peshawar is not serving its community in a true sense, and still much is needed to be done to be a community broadcaster in the real sense. The findings also identified a gap between perspectives of the community and the broadcaster,that lead to certain recommendations for improvement in the broadcasting culture in Pakistan.