Thematic Analysis of Radio Contents Broadcasted during Covid-19 Pandemic

Authors

  • Dr. Rahman Ullah Department of Journalism and Mass Communication, Kohat University of Science and Technology Kohat
  • Mr. Fazli Wahid Department of Journalism and Mass Communication, Kohat University of Science and Technology Kohat
  • Ms. Sidra Department of Journalism and Mass Communication, Kohat University of Science and Technology Kohat

Keywords:

Radio, COVID-19 information, Knowledge, Agenda setting, Government

Abstract

Radio is still considered a useful medium for news and information amongst different mass media during natural disasters and global pandemics. Radio transmission easily reached the less developed areas with the lowest production costs. This study was designed to analyse major themes of the programs broadcasted by Pakhtunkhwa radio during the COVID-19 pandemic. And also find out the role of radio in education and creating awareness among the audiences regarding COVID-19. The researcher adopted qualitative methodology with thematic analysis to analyze the content broadcasted by Pakhtunkhwa radio during the COVID-19 pandemic. Total (100 days) programs from 26th March 2020 to 4th July 2020 was analysed. The finding of the study indicates that daily transmission included different programs includes, including Public Service Announcements, Special Messages, Dedicated Programs, Doctor in Studio, Media Briefing Coverage, News, Live Interviews with Experts and Doctors,and Music. The audience connected through massages, telephone calls and social media official Page. Asked the questions to reduce the misconception regarding COVID-19. The finding shows that radio content creates awareness and educates its audiences. This study also concluded that the KP government plays a key role in broadcasting factual news and information during the COVID-19 pandemic.

Downloads

Published

2021-12-31

How to Cite

Ullah, R., Wahid, F., & Sidra, M. (2021). Thematic Analysis of Radio Contents Broadcasted during Covid-19 Pandemic. Pakistan Journal of Media Sciences, 2(2), 26–40. Retrieved from https://media-sciences.com/index.php/pjms/article/view/55

Issue

Section

Articles in English