Evaluating Quality of Media Content in Pakistan through the Lens of Comprehensive Literature Review

Authors

  • Maria Noreen Allama Iqbal Open University Islamabad, Pakistan.
  • Dr. Babar Hussain Shah Allama Iqbal Open University Islamabad, Pakistan.
  • Syed Mubashar Hussain Shah Allama Iqbal Open University Islamabad, Pakistan.

Keywords:

Quality of Content, Media in Pakistan, Television, Film, Music, News, Advertisements

Abstract

This article is an examination of literature on the topic of quality of media content. Studies which analyzed the different types of content on Pakistani media are reviewed and conclusions are made about the quality of these contents. Both qualitative and quantitative Content analysis and perception-based research articles were analyzed. Results showed that advertisement appearing in media are creative but are full of gender stereotypes, often have immoral content and violate social values and ethical standards of Pakistani society. Furthermore, content of news and current affairs programs is not much according to the professional standards. Drama content has some shortcomings but is still in a very strong position. Films are much behind in terms of quality and quantity.

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Published

2022-06-28

How to Cite

Noreen, M., Hussain Shah, B., & Hussain Shah, S. M. (2022). Evaluating Quality of Media Content in Pakistan through the Lens of Comprehensive Literature Review. Pakistan Journal of Media Sciences, 3(1), 72–98. Retrieved from https://media-sciences.com/index.php/pjms/article/view/85

Issue

Section

Articles in English