Evaluating Quality of Media Content in Pakistan through the Lens of Comprehensive Literature Review
Keywords:Quality of Content, Media in Pakistan, Television, Film, Music, News, Advertisements
This article is an examination of literature on the topic of quality of media content. Studies which analyzed the different types of content on Pakistani media are reviewed and conclusions are made about the quality of these contents. Both qualitative and quantitative Content analysis and perception-based research articles were analyzed. Results showed that advertisement appearing in media are creative but are full of gender stereotypes, often have immoral content and violate social values and ethical standards of Pakistani society. Furthermore, content of news and current affairs programs is not much according to the professional standards. Drama content has some shortcomings but is still in a very strong position. Films are much behind in terms of quality and quantity.