Aim & Scope

Aim and Scope

Pakistan Journal of Media Sciences (PJMS) is an annual, peer-reviewed publication publishing original research in communication studies, and, it is an international peer reviewed journal devoted to publish most recent research in the field of Journalism and Mass Communication. The journal focuses on subjects like newspaper, magazine, and book publishing, as well as news, advertising, radio, broadcast reporting, documentary production, advertising, public relations, social and political marketing film Social Media.

Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people. Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time.

The journal publishes original articles, commentary, editorials,, review articles and case report describing original research in the fields of communication and media studies.

  • Scope of the Journal

    1. Artificial Intelligence (AI) in Journalism and Content Creation
    2. Data Journalism and Algorithmic Transparency
    3. Environmental Journalism and Climate Communication
    4. Media and Emerging Technologies
    5. Disinformation, Digital Propaganda, and Platform Politics
    6. Cyber Harassment, Digital Rights, and Press Freedom
    7. Sports Journalism and National Identity
    8. Influencer Journalism and Para social Engagement
    9. Broadcast and Electronic Journalism in a Post-Linear Age
    10. Drone and Sensor Journalism for Crisis Coverage
    11. Investigative and Advocacy Journalism in Repressive Contexts
    12. Media Literacy and Digital Citizenship
    13. Representation and Stereotypes in Media Content
    14. Media Industry Disruption and Platformization
    15. Media Ethics, Laws, and Policy Reform
    16. Journalism for Development, Peace, and Humanitarian Goals
    17. Generative AI, Deepfakes, and Newsroom Ethics
    18. Platformized Media Economies and Creator Capitalism
    19. Global South Perspectives on Digital Colonialism.
    20. War, Geopolitics, and Real-Time Social Media Reporting
    21. Climate Disasters and Media’s Role in Environmental Accountability
    22. Smartphone Journalism and the Rise of Mobile-First News
    23. Algorithmic Discrimination and Digital Inequality
    24. Cancel Culture, Digital Shaming, and Public Outrage Cycles
    25. Transnational Media Influence and Strategic Narratives
    26. AI in PR, Crisis Communication, and Reputation Management
    27. Mental Health, Social Media Fatigue, and Screen Dependency
    28. Post-Truth Politics, Election Misinformation, and Media Responsibility
    29. Ethical AI and Journalism Education
    30. Surveillance Capitalism and the End of Privacy
    31. Women, LGBTQ+, and Marginalized Voices in Digital Media
    32. Digital Protests, Online Resistance, and Hashtag Movements
    33. Decolonizing Media Curricula and Research Paradigms
    34. Media Organization & Management
    35. Media Research
    36. National & International Affairs
    37. Photojournalism
    38. Print Journalism
    39. Radio Journalism
    40. Rural & Agriculture Journalism
    41. Sensor journalism
    42. Tabloid journalism
    43. Television Journalism & Production
    44. Visual Media
    45. Yellow journalism (or sensationalism
    46. Film